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3 things to ask yourself before ordering your website

Looking to invest in a website for your brand new business. Here are three key questions you need to ask yourself before you start asking around designers.

1. What is my budget?

When budgeting for either a newly designed website or a revamp of an old one, clients need to consider the scale of work needed to bring their ideas to fruition. While the use of a standard template will result in a cheaper website to create, to really stand out from the crowd a custom design is a must if you want to generate traffic and increase your profits.

There is more to building a website than the cost of employing a professional designer. Content is crucial to your success, but the more sophisticated a website is, the greater the cost of design and ongoing maintenance.

2. Who are my target audience?

Your website must resonate with its intended audience. Knowing who you intend to attract to your business is crucial as very few products appeal to a universal audience, so a target audience has to be defined in advance of any design work.

Is your website intended for a local, national or international audience? Is there a definite gender bias? What is your intended age range of clients? Am I in a niche market? Have you checked the websites of businesses with similar interests to see what works for them? Can you improve on their content for your website? All these questions need to be addressed so your website is tailored to your needs specifically, rather than generally.

3. Am I prepared to spend time on this website each week?

Websites updated regularly achieve higher indexing on search engines, so keeping the website up to date is essential if you are to generate interest and increased sales volume. However, can you spare up to ten hours a week of your time? Unless you are experienced in coding, online security and keeping plugins up to date, maintenance is best left to your web designer, who can take full control and efficiently monitor your website performance on your behalf.[/vc_column_text][/vc_column][/vc_row]